Choosing SMS for faster messaging
Why choose SMS?
SMS messages typically have faster open rates and higher engagement compared to email. Customers tend to read SMS messages within minutes, making it an effective channel for urgent or time-sensitive communication.
Choosing SMS can improve your message visibility and response rates, especially when quick action is desired.
Sending logic: SMS and email options
When sending messages, you can choose between two main sending logics:
Send via both email and SMS: Messages are sent through both channels if the recipient has a phone number and email address. This maximizes reach and engagement.
Send email only if SMS is not possible: If the recipient does not have a phone number, the message is sent only via email. This ensures delivery even without SMS capability.
Choosing the right sending logic depends on your audience data and campaign goals. Using both channels can increase engagement but may cost more in SMS credits.
SMS credit costs by plan and country
SMS credit costs vary depending on your subscription plan and the recipient's country. Different countries have different rates due to carrier fees and regulations.
Costs are charged per SMS sent, depending on the recipient's country.
Check your SMS credit pricing in Kindly > Account > Subscription
For detailed pricing by country and plan, please see the sms credit info list by country.